haku: @author Leckenby, J. D. / yhteensä: 6
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2.
An empirical test of a proprietary television media model.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 17-21
 1986 Rice, M. D.
Leckenby, J. D.
3.
How media directors view reach/frequency model evaluation standards.
Journal of Advertising Research
1984 : OCT-NOV, VOL. 24:5, p. 43-52
 1984 Boyd, M. M.
Leckenby, J. D.
4.
The dirichlet multinomial distribution as a magazine exposure model.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 100-106
 1984 Leckenby, J. D.
Kishi, S.
5.
How media directors view reach/frequency estimation.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 64-69
 1982 Leckenby, J. D.
Kishi, S.
6.
An empirical test of the performance of four exposure distribution models.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 35-44
 1982 Leckenby, J. D.
Kishi, S.
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