haku: @author Leonidou, L.C. / yhteensä: 6
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2.
British consumers' evaluations of US versus Chinese goods: A multi-level and multi-cue comparison
European Journal of Marketing
2007 : VOL. 41:7/8, p. 786-820
 2007 Leonidou, L.C.
Palihawadana, D.
Talias, M.A.
3.
An integrated framework of newspaper advertising: a longitudinal analysis
Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 759-797
 2006 Leonidou, L.C.
4.
An analysis of the barriers hindering small business export development
Journal of Small Business Management
2004 : JUL, VOL. 42:3, p. 279-302
 2004 Leonidou, L.C.
5.
Marketing strategy determinants of export performance: A meta-analysis
Journal of Business Research
2002 : JAN, VOL. 55:1, p. 51-67
 2002 Leonidou, L.C.
Katsikeas, C.S.
Samiee, S.
6.
Export market expansion strategy: differences between market concentration and market spreading
Journal of Marketing Management
1996 : JAN-APR, VOL, 12:1-3, p. 113-134
 1996 Katsikeas, C.S.
Leonidou, L.C.
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