haku: @author McGoldrick, P. j. / yhteensä: 8
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2.
Consumer behaviour and the retail "sales": Modelling the development of an attitude problem
European Journal of Marketing
1996 : VOL. 30:8, p. 40-58
 1996 Betts, E. J.
McGoldrick, P. J.
3.
The role of geodemographics in segmenting and targeting consumer markets: a delphi study
European Journal of Marketing
1994 : AUG, VOL. 28:5, p. 54-72
 1994 Mitchell, V.-W.
McGoldrick, P. J.
4.
Competition between banks and building societies in the retailing of financial services.
British Journal of Management
1992 : SEP, VOL. 3:3, p. 169-179
 1992 McGoldrick, P. j.
Greenland, S. J.
5.
Shoppers' awareness of retail grocery prices.
European Journal of Marketing
1987 : VOL. 21:3, p. 63-76
 1987 McGoldrick, P. J.
Marks, H. J.
6.
Price-size relationship and customer reactions to a limited unit-pricing programme.
European Journal of Marketing
1985 : JAN, VOL. 19, p. 47-64
 1985 McGoldrick, P. J.
Marks, H. J.
7.
Grocery generics - an extension of private label concept.
European Journal of Marketing
1984 : VOL. 18:1, p. 5-24
 1984 McGoldrick, P. J.
8.
Factors influencing the choice of a supplier by grocery distributors.
European Journal of Marketing
1983 : VOL. 17:5, p. 13-27
 1983 McGoldrick, P. J.
Douglas, R. A.
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