haku: @author Mckenna, R. / yhteensä: 11
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2.
Marketing en tiempo real
Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.10-14
 1996 McKenna, R.
3.
Real time marketing (neue Produkte, Produktentwicklung)
Harvard Business Review
1995 : JUL-AUG, VOL. 73:4, p. 87-95
 1995 McKenna, R.
4.
L'impresa a dialogo con il consumatore del futuro. Intervista a Regis McKenna di Marco Libelli.
Impresa
1991 : 5, p. 91-94
 1991 McKenna, R.
5.
El nuevo concepto de marketing: marketing es todo.
Harvard-Deusto Business Review
1991 : OCT-DEC, 48, p. 25-38
 1991 McKenna, R.
6.
Marketing is everything.
Harvard Business Review
1991 : JAN-FEB, VOL. 69:1, p. 65-79
 1991 McKenna, R.
7.
El marketing a medida: oportunidad y reto.
Harvard-Deusto Business Review
1989 : JUL-SEP, 39, p. 37-46
 1989 McKenna, R.
8.
Marketing : l'ere de la diversite.
Harvard-L'Expansion
1989 : SUMMER, 53, p. 25-33
 1989 McKenna, R.
9.
Marketing in an age of diversity.
Harvard Business Review
1988 : SEP-OCT, VOL. 66:5, p. 88-95
 1988 McKenna, R.
10.
Marketing positioning in high technology.
California Management Review
1985 : SPRING, VOL. 27:3, p. 82-108
 1985 McKenna, R.
11.
Industrial policy and international competition in high technology.
California Management Review
1984 : WINTER, VOL. 26:2, p. 15-32
 1984 McKenna, R.
Cohen, S.
Borrus, M.
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