haku: @author Varadarajan, P.R. / yhteensä: 6
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2.
An analysis of the market share/- profitability relationship
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 1-18
 1993 Szymanski, D.M.
Bharadwaj, S.G.
Varadarajan, P.R.
3.
Sustainable competitive advantage in service industries: a conceptual model and research propositions.
Journal of Marketing
1993 : OCT, vol.57:4, p.83-99
 1993 Bharadwaj, S.G.
Varadarajan, P.R.
Fahy, J.
4.
Standardization versus adaptation of international marketing strategy: an empirical investigation.
Journal of Marketing
1993 : OCT, vol.57:4, p. 1-17
 1993 Szymanski, D.M.
Bharadwaj, S.G.
Varadarajan, P.R.
5.
Strategic types, distinctive marketing c competencies and organizational performance: ce: a multi measures-based study.
Strategic Management Journal
1990 : SEP, VOL. 11:5, p. 365-384
 1990 Conant, J.S.
Mokwa, M.P.
Varadarajan, P.R.
6.
The future of strategic market planning: a survey of U.S. firms
Business
1987 : APR-MAY-JUNE, VOL. 38:2, p. 21-29
 1987 Varadarajan, P.R.
Parasuraman, A.
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