haku: @author Winter, F. W. / yhteensä: 7
viitteet: 2-7 / 7
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2.
A bayesian approach to test market selection.
Management Science
1981 : Dec, Vol. 27:12, p. 1351-1369
 1981 Rao, V. R.
Winter, F. W.
3.
New product evaluation using a Bayesian dynamic program.
Journal of the Operational Research Society
1981 : MAR, VOL. 32:3, p. 223-232
 1981 Rom, W. O.
Winter, F. W.
4.
Match target markets to media audiences.
Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 61-66
 1980 Winter, F. W.
5.
A cost-benefit approach to market segmentation.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 103-111
 1979 Winter, F. W.
6.
Product quality judgment: information processing approach.
Journal of the Market Research Society
1979 : JUL, VOL. 21:3, p. 211-217
 1979 Park, C. W.
Winter, F. W.
7.
An application of the multivariate profit model to market segmentation and product design.
Journal of Marketing Research
1978 : 3 AUG VOL.15 p.361-368
 1978 Rao, V. R.
Winter, F. W.
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