haku: @journal_id 794 / yhteensä: 218
viitteet: 2-11 / 218
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2.
Marketing strategy development styles, implementation capability, and firm performance: Investigating the curvilinear impact of multiple strategy-making styles
Marketing Letters
2003 : JUL, VOL. 14:2, p. 111-124
 2003 White, J.C.
Conant, J.S.
Echambadi, R.
3.
Engineering hedonic attributes to generate perceptions of luxury: Consumer perception of an everyday sound
Marketing Letters
2003 : JUL, VOL. 14:2, p. 97-109
 2003 Lageat, T.
Czellar, S.
Laurent, G.
4.
The effects of deadline pressure on attitudinal ambivalence
Marketing Letters
2003 : JUL, VOL. 14:2, p. 83-95
 2003 Jewell, R.D.
5.
The role of decision importance and the salience of alternatives in determining the consistency between consumers´ attitudes and decisions
Marketing Letters
2003 : VOL 14:1, p. 47-57
 2003 Posavac, S.
Herzenstein, M.
Sanbonmatsu, D.
6.
Diffusion of products with limited supply and known expiration date
Marketing Letters
2003 : VOL 14:1, p. 33-46
 2003 Swami, S.
Khairnar, P.
7.
Clicks and mortar : The effect of on-line activities on off-line sales
Marketing Letters
2003 : VOL 14:1, p. 21-32
 2003 Biyalogorsky, E.
Naik, P.
8.
A Bayesian approach to modeling purchase frequency
Marketing Letters
2003 : VOL 14:1, p. 5-20
 2003 Jen, L.
Chou, C-H.
Allenby, G.
9.
Perceptual Differences of Marketing Journals: A Worldwide Perspective
Marketing Letters
2002 : VOL. 13:4, p. 389-402
 2002 Theoharakis, V.
Hirst, A.
10.
A Guadagni-Little Likelihood Can Have Multiple Maxima
Marketing Letters
2002 : VOL. 13:4, p. 373-388
 2002 Anderson, E.T.
11.
The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments
Marketing Letters
2002 : VOL. 13:4, p. 359-372
 2002 Soman, D.
Lam, V. M. W.
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