haku: @indexterm product testing / yhteensä: 58
viitteet: 20-29 / 58
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20.
How an appreciation of consumer behaviour can help in product testing
Journal of the Market Research Society
1990 : JUL, VOL 32:3, p. 329-347
 1990 Chernatony, L.
Knox, S.
21.
Effects of country-of-origin and product-attribute information on product evaluation: An information processing perspective.
Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 175-187
 1989 Hong, S. T.
Wyer, R. S. Jr.
22.
How designers and buyers evaluate products.
Industrial Marketing Management
1989 : MAY, VOL. 18:2, p. 81-89
 1989 Wolter, J. F.
23.
The measurement of intrinsic and extrinsic product quality : a magnitude estimation approach.
Journal of the Market Research Society
1989 : APR, VOL. 31:2, p. 213-224
 1989 Lavenka, N. M.
24.
Open Systems Interconnection (OSI) : putting world standards into practice
Datamation
1988 : JUL l, VOL. 34:13, p.48-3,4,8,9
 1988 Wells, T.
25.
The psychology of product testing and its relationship to objective scientific measures.
Journal of the Market Research Society
1988 : JUL, VOL. 30:3, p. 247-266
 1988 Callingham, M.
26.
Testing acceptance of a new industrial service.
Industrial Marketing Management
1988 : FEB, VOL. 17:1, p. 65-71
 1988 Woodside, A. G.
Sanderson, R. H.
Brodie, R. J.
27.
Assessing the real-to-artificial generalizability of multiattribute attitude models in test of new product designs.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 25-35
 1988 Holbrook, M. B.
Havlena, W. J.
28.
Measurment of discrimination ability in taste tests : an empirical investigation.
Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 154-163
 1987 Buchanan, B.
Givon, M.
Goldman, A.
29.
Extended sales tests of product quality.
Journal of the Market Research Society
1987 : JAN, VOL. 29:1, p. 3-14
 1987 Castleberry, S. B.
Ehrenberg, A. S. C.
Motes, W. H.
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