haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 202-211 / 1883
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 otsikkovuositekijä
202.
Evaluating empirical research into music in advertising: a congruity perspective
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 38-50
 2007 Oakes, S.
203.
The effectiveness of "typical-user" testimonial advertisements on black and white browsers' evaluations of products on commercial websites: do they really work?
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 14-27
 2007 Appiah, O.
204.
An empirical examination of public attitudes towards advertising in a transitional economy
International Journal of Advertising
2007 : VOL. 26:2, p. 247-276
 2007 Petrovici, D
Paliwoda, S.
205.
Social uses of advertising: an example of young male adults
International Journal of Advertising
2007 : VOL. 26:2, p. 199-222
 2007 Mitchell, V.
Macklin, J.E.
Paxman, J.
206.
What can advertisers learn from neuroscience?
International Journal of Advertising
2007 : VOL. 26:2, p. 151-175
 2007 Plassmann, H. (et al.)
207.
Researching mere exposure effects to advertising: theoretical foundations and methodological implications
International Journal of Market Research
2007 : VOL.49:2, p. 191-219
 2007 Grimes, A.
Kitchen, P. J.
208.
Cultural resistance and the gradual emergence of modern marketing and retailing practices in Spain, 1950-1975
Business history
2007 : MAY, VOL. 49:3, p. 367-384
 2007 Ruiz, J.L.G.
209.
The trouble with creatives: negotiating creative identity in advertising agencies
International Journal of Advertising
2007 : VOL. 26:1, p.63-78
 2007 Hackley, C.
Kover, A.J.
210.
The effect of an advertisement's colour and emotions evoked by an ad and attitude towards the ad
International Journal of Advertising
2007 : VOL. 26:1, p.35-62
 2007 Liechtlé, M-C.
211.
A study of the online advertising effect on consumers based on different influence factor clusters
Journal of international marketing and marketing research
2007 : JUN, VOL. 32:2, p. 75-92
 2007 Wu, S-I.
Liu, P-L.
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