haku: @indexterm Brands / yhteensä: 1643
viitteet: 203-212 / 1643
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 otsikkovuositekijä
203.
Winning hearts and minds: business-to-business branding and the role of the salesperson
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 123-136
 2007 Lynch, J.
Chernatony, L. de
204.
No logo? No way. Branding in the non-profit sector
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 107-122
 2007 Stride, H.
Lee, S.
205.
Exploring managers' views about brand saboteurs
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 91-106
 2007 Wallace, E.
Chernatony, L. de
206.
The corporate brand: dealing with multiple stakeholders
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 75-90
 2007 Roper, S.
Davies, G.
207.
Involving stakeholders in developing corporate brands: the communication dimension
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 59-74
 2007 Gregory, A.
208.
How brand portfolios have changed: a study of grocery suppliers brands from 1994 to 2004
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 39-58
 2007 Laforet, S.
Saunders, J.
209.
Rethinking sports fandom: The case of European soccer
Leisure Studies
2007 : APR, VOL. 26:2, p. 127-146
 2007 Williams, J.
210.
Being 'affective' in branding?
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2, p. 27-37
 2007 Zambardino, A.
Goodfellow, J.
211.
Identifying the dimensions of the product-brand and consumer relationship
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2, p. 7-26
 2007 Veloutsou, C.
212.
Economia gets a makeover
Accountancy
2007 : JAN, VOL. 139:1361, p. 20-21
 2007 Quick, C.
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