haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 207-216 / 1883
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 otsikkovuositekijä
207.
Researching mere exposure effects to advertising: theoretical foundations and methodological implications
International Journal of Market Research
2007 : VOL.49:2, p. 191-219
 2007 Grimes, A.
Kitchen, P. J.
208.
Cultural resistance and the gradual emergence of modern marketing and retailing practices in Spain, 1950-1975
Business history
2007 : MAY, VOL. 49:3, p. 367-384
 2007 Ruiz, J.L.G.
209.
The trouble with creatives: negotiating creative identity in advertising agencies
International Journal of Advertising
2007 : VOL. 26:1, p.63-78
 2007 Hackley, C.
Kover, A.J.
210.
The effect of an advertisement's colour and emotions evoked by an ad and attitude towards the ad
International Journal of Advertising
2007 : VOL. 26:1, p.35-62
 2007 Liechtlé, M-C.
211.
A study of the online advertising effect on consumers based on different influence factor clusters
Journal of international marketing and marketing research
2007 : JUN, VOL. 32:2, p. 75-92
 2007 Wu, S-I.
Liu, P-L.
212.
Rosmerta marketing: Introduction to the second Celtic special issue
Journal of Strategic Marketing
2007 : FEB, VOL. 15:1, p. 1-6
 2007 Brown, S.
213.
Being 'affective' in branding?
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2, p. 27-37
 2007 Zambardino, A.
Goodfellow, J.
214.
The sales effect of word of mouth: a model for creative goods and estimates for novels
Journal of Cultural Economics
2007 : VOL. 31:1, p. 5-23
 2007 Beck, J.
215.
In search of competive advantage in Caribbean tourism websites: revising the unique selling proposition
Journal of Travel & Tourism Marketing
2006 : VOL. 21:2/3, p.49-62
 2006 Miller, M.
Henthorne, T. L.
216.
Advertiser satisfaction with advertising agency creative product
European Journal of Marketing
2006 : VOL. 40:11-12, p. 1254-1270
 2006 Hill, R. M
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