haku: @author Parasuraman, A. / yhteensä: 38
viitteet: 21-30 / 38
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21.
A conceptual model of service quality and its implications for future research.
Journal of Marketing
1985 : FALL, VOL. 49:4, p. 41-50
 1985 Parasuraman, A.
Zeithaml, V. A.
Berry, L. L.
22.
Problems and strategies in services marketing.
Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 33-46
 1985 Zeithaml, V. A.
Parasuraman, A.
Berry, L. L.
23.
Mall intercept versus telephone-interviewing environment.
Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, p. 36-43
 1985 Bush, A. J.
Parasuraman, A.
24.
Quality counts in services, too.
Business Horizons
1985 : MAY/JUN, VOL. 28:3, p. 44-52
 1985 Berry, L. L.
Zeithaml, V. A.
Parasuraman, A.
25.
The relationship of satisfaction and performance to salesforce turnover.
Journal of Marketing
1984 : FALL, VOL. 48:4, p. 33-40
 1984 Futrell, C. M.
Parasuraman, A.
26.
Product elimination : the neglected management responsibility.
Journal of Business Strategy
1984 : SPRING, VOL. 4:4, p. 56-63
 1984 Hise, R. T.
Parasuraman, A.
Viswanathan, R.
27.
Service forms need marketing skills.
Business Horizons
1983 : NOV/DEC, VOL. 26:6, p. 28-31
 1983 Parasuraman, A.
Berry, L. L.
Zeithaml, V. A.
28.
R&D's relationship with profits and sales.
Research Management
1983 : JAN-FEB, VOL. 26:1, p. 25-28
 1983 Parasuraman, A.
Zeren, L. M.
29.
"Debrading": a product strategy with profit potential.
Journal of Business Strategy
1983 : SUMMER, VOL. 4:1, p. 82-87
 1983 Parasuraman, A.
30.
Research's place in the marketing budget.
Business Horizons
1983 : MAR-APR, VOL. 26:2, p. 25-29
 1983 Parasuraman, A.
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