haku: @author Smith, G. / yhteensä: 46
viitteet: 21-30 / 46
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21.
The effect of direct mail framing strategies and segmentation variables on university fundraising performance
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 30-43
 1997 Berger, P.
Smith, G.
22.
Singing the NAFTA blues
Business Week
1996 : DEC 9, VOL. 3437:819, p. 26-27
 1996 Borrus, M.
Symonds, W.
Smith, G.
23.
Method-of-moments measurement of UK business cycles
Oxford Economic Papers
1996 : OCT, VOL. 48:4, p. 568-583
 1996 Smith, G.
24.
The impact of direct marketing appeals on charitable marketing effectiveness
Journal of the Academy of Marketing Science
1996 : SUMMER, VOL. 24:3, p. 219-231
 1996 Smith, G.
Berger, P.
25.
An agenda for research into strategic marketing planning
Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3. p. 215-230
 1996 Saunders, J.
Saker, J.
Smith, G.
26.
Strategic marketing fit in manufacturer-retailer relationships: price leaders versus merchandise differentiators
Journal of Retailing
1995 : FALL, VOL. 71:3, p. 297-315
 1995 Smith, G.
Venkatatraman, M.
Wortzel, L.
27.
Design and natural science research on information technology
Decision Support Systems
1995 : DEC, VOL. 15:4, p. 251-266
 1995 March, S.
Smith, G.
28.
Exchange-rate discounting
Journal of International Money and Finance
1995 : OCT, VOL. 14:5, p. 659-666
 1995 Smith, G.
29.
The brave new world of Mexican politics
Business Week
1995 : AUG, 28, VOL. 3423:753, p. 18-20
 1995 Smith, G.
Reed, S.
30.
The brave new world of Mexican politics
Business Week
1995 : AUG, 28, VOL. 3423:753, p. 18-20
 1995 Smith, G.
Reed, S.
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