haku: @freeterm Brand equity / yhteensä: 26
viitteet: 21-26 / 26
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21.
Exploring managers' perceptions of the impact of sponsorship on brand equity
Journal of Advertising
2001 : SUMMER, VOL. 30:2, p. 41-51
 2001 Cornwell, T.B.
Roy, D.P.
Steinard, E.A. II
22.
Developing and validating a multidimensional consumer-based brand equity scale
Journal of Business Research
2001 : APR, VOL. 52:1, p. 1-14
 2001 Yoo, B.
Donthu, N.
23.
Observations: building brand equity by managing the brand's relationships
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 101-105
 2000 Blackston, M.
24.
Understanding core brand equity: guidelines for in-depth elicitation of brand associations
International Journal of Market Research
2000 : SUMMER, VOL. 42:3, p. 319-338
 2000 Supphellen, M.
25.
What high-tech managers need to know about brands
Harvard Business Review
1999 : JUL/AUG, VOL. 77:4, p. 85-95
 1999 Ward, S.
Light, L.
Goldstine, J.
26.
Brand equity, consumer learning and choice
Marketing Letters
1999 : AUG, VOL. 10:3, p. 301-318
 1999
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