haku: @indexterm POSITIONING / yhteensä: 214
viitteet: 21-30 / 214
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21.
Practising what you preach
Admap
2004 : VOL. 39:11, p. 44-46
 2004 Williams, T.
22.
Exporing the emotional territory for brands
Journal of Consumer Behaviour
2004 : JUN, VOL. 3:4, p. 388-403
 2004 Woods, R.
23.
The competitive positioning of foreign MNEs in domestic markets: theoretical extensions and evidence from the Israeli market
Management International Review
2004 : VOL. 44:3, p. 261-284
 2004 Fiegenbaum, Avi
Lavie, D.
Shoham, A.
24.
The development and validation of a scale measuring consumer / Customer-derived generic typology of positioning strategies
Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 5-43
 2004 Blankson, C.
Kalafatis, S.P.
25.
The "comparative analysis of spas" - an instrument for the re-positioning of spas in the context of competition in spa- and health tourism
Tourism review
2003 : VOL. 58:3, p. 20-28
 2003 Fontanari, M.
Kern, A.
26.
Product-market positioning and prospector strategy : an analysis of strategic patterns from the resource-based perspective
European Journal of Marketing
2003 : VOL 37:10, p. 1409-1439
 2003 McGuinness, T.
Morgan, R.
Strong, C.
27.
A strategic approach to the study of innovation in the financial services industry : The case of telephone banking
Journal of Marketing Management
2003 : APR, VOL 19:3-4, p. 259-281
 2003 Costanzo, L. A.
Keasey, K.
Short, H.
28.
The Sydney Opera House: An Australian icon
International Journal of Arts Management
2003 : WINTER, VOL: 5:2, p. 69-77
 2003 Colbert, F.
29.
How much does the market value an improvement in a product attribute?
Marketing Science
2002 : FALL, VOL. 21:4, p. 398-411
 2002 Ofek, E.
Srinivasan, V.
30.
Positioning of store brands
Marketing Science
2002 : FALL, VOL. 21:4, p. 378-397
 2002 Sayman, S.
Hoch, S.J.
Raju, J.S.
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