haku: @indexterm Product preference / yhteensä: 78
viitteet: 21-30 / 78
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21.
Effects of the Change of sovereignity on consumer ethnocentrism and product preferences in Hong Kong
Journal of Euromarketing
1999 : VOL. 8:1/2, p. 63-82
 1999 Yu, J.
Albaum, G.
22.
The role of perceived risk in the quality-value relationship: a study in a retail environment.
Journal of Retailing
1999 : SPR, VOL. 75:1, p. 77-105
 1999 Sweeney, J. C.
Soutar, G. N.
Johnson, L. W.
23.
Success factors of line extensions of fast-moving consumer goods.
European Journal of Marketing
1999 : VOL. 33:5-6, p. 450-467
 1999 Nijssen, E. J.
24.
Como afecta el argumento verde en el marketing de productos de consumo no duradero
Harvard-Deusto Business Review
1998 : , JAN-FEB , 82, p.76-88
 1998 Baena Kuhfus, M.
Recio Menéndez, M.
25.
Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence
Journal of the Academy of Marketing Science
1997 : Vol. 25:3, p. 229-241
 1997
26.
Die Schätzung der Preisresponsefunktion aus Paarvergleichsdaten.
Markt
1997 : VOL. 36:1, p. 3-10
 1997 Gierl, H.
Schwanenberg, S.
27.
Saudi consumers' attitudes towards European, US and Japanese products and marketing practices
European Journal of Marketing
1997 : VOL. 31:7, p. 467-486
 1997 Bhuian, S. N.
28.
Se puede medir la fidelidad a una marca?
Harvard-Deusto Marketing & Ventas
1997 : ENE-FEB, 18,p.38-41
 1997 Gonzalez, F.J.
29.
It is better to have loved and lost than never to have loved at all? The effect of changes in product features over time
Marketing Letters
1996 : JUL, VOL. 7:3, p. 225-235
 1996 Sen, S.
Morwitz, V. G.
30.
Fragen zur Handelsmarke
Markenartikel
1995 : VOL. 57:7, p. 329-332
 1995 Martino, H. D.
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