haku: @indexterm RELATIONSHIP MARKETING / yhteensä: 249
viitteet: 21-30 / 249
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21.
What they can do versus how much they care. Assessing corporate communication strategies on Fortune 500 web sites
Journal of communication management
2010 : VOL. 14:1, p. 59-80
 2010 Kim, S.
Rader, S.
22.
Managing from the middle. The role of mid-level gatekeepers in mobilizing grassroots activism and encouraging facilitative relationships
Journal of communication management
2010 : VOL. 14:1, p. 32-46
 2010 Reber, B. H.
Petersone, B.
Berger, B. K.
23.
Value creation through relationship closeness
Journal of Strategic Marketing
2010 : FEB, VOL. 18:1, p. 3-17
 2010 Srivastava, V.
Singh, T.
24.
Segmentation and relationship marketing analysis of online auctions for female consumer products
Journal of international marketing and marketing research
2010 : FEB, VOL. 35:1, p. 3-21
 2010 Hsu, P-F.
Han, H-T.
25.
Relationship intention as a mediator between relational benefits and customer loyalty in the tour operator industry
Journal of Travel & Tourism Marketing
2010 : JAN/FEB, VOL. 27:1, p. 51-62
 2010 Conze, O. (et al.)
26.
The role of identity salience in the effects of corporate social responsibility on consumer behavior
Journal of Business Ethics
2009 : JAN I, VOL. 84:1, p. 65-78
 2009 Marin, L.
Ruiz, S.
Rubio, A.
27.
The informative and persuasive components of pharmaceutical promotion
International Journal of Advertising
2009 : VOL. 28:2, p. 313-349
 2009 Rod, M.
Saunders, S.
28.
An exploratory case study analysis of contemporary marketing practices
Journal of Strategic Marketing
2009 : APR, VOL. 17:2, p. 169-187
 2009 Palmer, R.
Wilson, H.
29.
The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 997-1010
 2008 Theron, E.
Terblanche, N.S.
Boshoff, C.
30.
A truly co-operative venture: The case study of co-operative food, a retailer response to fair trade
Journal of Strategic Marketing
2008 : JUL, VOL. 16:3, p. 205-221
 2008 Doherty, B.
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