haku: @indexterm Value analysis / yhteensä: 249
viitteet: 21-30 / 249
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
21.
Measuring risk-adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value
European Journal of Marketing
2005 : VOL 39:5-6, p. 456-472
 2005 Ryals, L.J.
Knox, S.
22.
Why CRM is about caring, not technology
Admap
2005 : VOL. 40:6, p. 28-31
 2005 Rosenwald, P.
23.
Value chain envy: explaining new entry and vertical integration in popular music
Journal of Management Studies
2005 : MAR, VOL. 42:2, p. 251-276
 2005 Mol, J. M.
Wijnberg, N. M.
Carroll, C.
24.
The marketing value of customer advocacy
Admap
2005 : VOL. 40:1, p. 38-41
 2005 Wragg, T.
Lowenstein, M.
25.
The real case for brand-based investment
Admap
2005 : VOL. 40:3, p. 35-37
 2005 Muir, D.
26.
An exploration of values in ethical consumer decision making
Journal of Consumer Behaviour
2005 : MAR, VOL. 4:3, p. 185-200
 2005 Shaw, D. (et al.)
27.
Linking brand value to shareholder value
Admap
2004 : VOL. 39:3, p. 20-21
 2004 McNaughton, L.
28.
How will we know what we've achieved?
Admap
2004 : VOL. 39:9, p. 157
 2004
29.
The model is broken, but we're limping on
Admap
2004 : VOL. 39:2, p. 36-37
 2004 Green, A.
30.
10 facts about the value of brand websites
Admap
2004 : VOL. 39:2, p. 26-28
 2004 Flores, L.
« edellinen sivu | seuraava sivu »
SCIMA