haku: @indexterm marketing literature / yhteensä: 46
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21.
Truth in marketing theory and research: an alternative perspective
Journal of Marketing
1992 : APR, VOL. 56:2, p. 80-88
 1992 Zinkhan, G. M.
Hirscheim, R.
22.
Special Recherche en marketing.
Recherche et Applications en Marketing
1992 : VOL. 7:1, p. 1-159
 1992 Pras, B.
23.
Successful marketing practice : a literature review and checklist for marketing practitioners.
European Journal of Marketing
1991 : VOL. 25:5, p. 20-29
 1991 Brooksbank, R. W.
24.
Maximizing marketing effectiveness ! International Management Centres
Management Decision
1990 : VOL. 28:2, p.1-85
 1990 Wills, G.
Kennedy, Sh. H.
Cheese, J.
25.
Validity and reliability in qualitative market research: a review of the literature.
Journal of the Market Research Society
1990 : JUL, VOL 32:3, p.289-328
 1990 Sykes, W.
26.
A review of portfolio planning models for industrial marketing and purchasing management.
European Journal of Marketing
1990 : VOL. 24:3, p. 7-22
 1990 Turnbull, P. W.
27.
Commercial use of conjoint analysis : an update.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 91-96
 1989 Wittink, D. R.
Cattin, P.
28.
Everything you always wanted to know about industrial buyer behaviour, but were afraid to ask - in case it made the research too expensive.
Journal of the Market Research Society
1989 : JUL, VOL. 31:3, p. 307-330
 1989 Smith, D.
Bard, M.
29.
Inventory, taxonomy and assessment of methods for international market selection.
International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 38-51
 1988 Papadopoulos, N.
30.
The use of 0-10 scales in telephone surveys.
Journal of the Market Research Society
1987 : JUL, VOL. 29:3, p. 353-362
 1987 Loken, B.
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