haku: @indexterm readership surveys / yhteensä: 56
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21.
Aided recall and recognition in Belson's studies in readership.
Marketing and Research Today
1989 : FEB, VOL. 17:1, p. 41-51
 1989 Schaefer, W.
22.
Women's magazines.
Market Intelligence
1989 : MAR, p. 7. 3-7. 23
 1989
23.
Geodemographic sampling in readership surveys.
Journal of the Market Research Society
1989 : JAN, VOL. 31:1, p. 45-51
 1989 Cornish, P.
24.
Comment: On Cannon's "Evaluating the Simulation Approach to Media Selection"
Journal of Advertising Research
1988 : JUNE/JULY, VOL. 28:3, p.59-61
 1988 Schreiber, R.
25.
Feast your eyes on the N.A.B.
Journal of Advertising Research
1988 : APR/MAY, VOL. 28:2, p.7
 1988 Cook, W.
26.
The taming of the RpC.
European Research
1988 : NOV, VOL. 16:4, p. 226-234
 1988 Vliet, J.
27.
Readers per copy of trade publications.
European Research
1986 : VOL. 14:4, p. 198-201
 1986 Schaefer, W.
28.
Copy length and industrial advertising readership.
Industrial Marketing Management
1986 : AUG, VOL. 15:3, p. 245-251
 1986 Soley, L. C.
29.
Procedure for the use of syndicated audience research to develop synthetic cohorts for historical media analysis.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 175-188
 1986 McDonald, S. C.
30.
Validating the first-time-read-yesterday method.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 157-173
 1986 Walstra, B.
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