haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 210-219 / 1883
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 otsikkovuositekijä
210.
The effect of an advertisement's colour and emotions evoked by an ad and attitude towards the ad
International Journal of Advertising
2007 : VOL. 26:1, p.35-62
 2007 Liechtlé, M-C.
211.
A study of the online advertising effect on consumers based on different influence factor clusters
Journal of international marketing and marketing research
2007 : JUN, VOL. 32:2, p. 75-92
 2007 Wu, S-I.
Liu, P-L.
212.
Rosmerta marketing: Introduction to the second Celtic special issue
Journal of Strategic Marketing
2007 : FEB, VOL. 15:1, p. 1-6
 2007 Brown, S.
213.
Being 'affective' in branding?
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2, p. 27-37
 2007 Zambardino, A.
Goodfellow, J.
214.
The sales effect of word of mouth: a model for creative goods and estimates for novels
Journal of Cultural Economics
2007 : VOL. 31:1, p. 5-23
 2007 Beck, J.
215.
In search of competive advantage in Caribbean tourism websites: revising the unique selling proposition
Journal of Travel & Tourism Marketing
2006 : VOL. 21:2/3, p.49-62
 2006 Miller, M.
Henthorne, T. L.
216.
Advertiser satisfaction with advertising agency creative product
European Journal of Marketing
2006 : VOL. 40:11-12, p. 1254-1270
 2006 Hill, R. M
217.
Marketers who measure the wrong thing get faulty answers
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 462-468
 2006 Briggs, R.
218.
Effects of popular music in advertising on attention and memory
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 434-444
 2006 Allan, D.
219.
Brand relationships: strengthened by emotion, weakened by attention
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 410-419
 2006 Heath, R.
Brandt, D.
Nairn, A.
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