haku: @indexterm Brands / yhteensä: 1643
viitteet: 213-222 / 1643
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 otsikkovuositekijä
213.
Global brand expansion: How to select a market entry strategy
Cornell Hotel and Restaurant Administration Quarterly
2007 : FEB, VOL. 48:1, p. 13-27
 2007 Dev, C.S.
Brown, J.R.
Zhou, K.Z.
214.
Fashion sense
Business Strategy Review
2006 : VOL. 17:4, p. 80-84
 2006 Kumar, N.
Linguri, S.
215.
Does information undermine brand? Information intermediary use and preference for branded web retailers
Journal of Industrial Economics
2006 : DEC, VOL. 54:4, p. 425-449
 2006 Waldfogel, J.
Chen, L.
216.
Striking a balance with private branding
Business Strategy Review
2006 : AUTUMN, VOL. 17:3, p. 39-43
 2006 Herstein, R.
Gamliel, E.
217.
Paying for loyalty: product bundling in oligopoly
Journal of Industrial Economics
2006 : MAR, VOL. 54:1, p. 43-62
 2006 Gans, J.S.
King, S.P.
218.
How well are business schools managing their brands? A research note
Journal of General Management
2006 : VOL. 31:3, p. 1-10
 2006 Pitt, L.F.(et al.)
219.
The debate regarding profitability: hotel unit and hotel brand revenue and profit relationships
Journal of Travel & Tourism Marketing
2006 : VOL. 21:2/3, p.131-135
 2006 O'Neill, J. W.
Mattila, A. S.
220.
Empirical generalizations from brand extension research: how sure are we?
International Journal of Research in Marketing
2006 : VOL. 23:3, p.253-261
 2006 Echambadi, R. (et al.)
221.
Two-sided advertising: a meta-analysis
International Journal of Research in Marketing
2006 : VOL. 23:2, p.187-198
 2006 Eisend, M.
222.
The economics of quality-equivalent store brands
International Journal of Research in Marketing
2006 : VOL. 23:2, p.125-139
 2006 Soberman, D. A.
Parker, P. M.
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