haku: @indexterm PRODUCTS / yhteensä: 1007
viitteet: 213-222 / 1007
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213.
Challenges in product adoption
Journal of Strategic Marketing
2003 : VOL 11:3, p. 187-200
 2003 Deacon, J. H.
Forrester, M.
Cole, S.
214.
An experimental investigation of factors affecting consumers´perceptions of sales promotions
European Journal of Marketing
2003 : VOL 37:11-12, p. 1746-1761
 2003 d´Astous, A.
Landreville, V.
215.
The product-specific nature of impulse buying tendency
Journal of Business Research
2003 : JUL, VOL. 56:7, p. 505-511
 2003 Jones, M.A. (et al.)
216.
Understanding customers' intention to seek for a better deal in electronic marketplace: The role of tolerance for sacrifice gap
Journal of Internet commerce
2003 : VOL. 2:3, p. 39-63
 2003 Jiang, P.
217.
Kill a brand, keep a customer
Harvard Business Review
2003 : DEC, VOL. 81:12, p. 86-95
 2003 Kumar, N.
218.
Price dispersion and learning in a dynamic differentiated-goods duopoly
RAND Journal of Economics
2003 : SPRING, VOL. 34:1, p. 138-165
 2003 Keller, G.
Rady, S.
219.
Category Logistics – Erfolgspotenziale für Handel und Industrie aus der Verknüpfung von Supply Chain Management und Category Management
Marketing: Zeitschrift für Forschung und Praxis
2003 : VOL. 25:3, p. 201-212
 2003 Steven, M.
Krüger, R.
220.
Optimal marketing
Harvard Business Review
2003 : OCT, VOL. 81:10, p. 114-121
 2003 Corstjens, M.
Merrihue, J.
221.
Der Preis - ein schlechter Qualitätsindikator?
Betriebswirtschaft
2003 : JUL/AUG, VOL 63:4, p. 378-384
 2003 Imkamp, H.
222.
The relationship between overconfidence and the introduction of risky products: evidence from a field study
Academy of Management Journal
2003 : APR, VOL. 46:2, p. 139-149
 2003 Simon, M.
Houghton, S. M.
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