haku: @indexterm Consumers / yhteensä: 1076
viitteet: 215-224 / 1076
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 otsikkovuositekijä
215.
Comment on: the marketing mix revisited: towards the 21st century marketing by E. Constantinides
Journal of Marketing Management
2006 : APR, 22:3-4, p. 407 - 438
 2006 Möller, K.
216.
The marketing mix revisited: towards the 21st century marketing
Journal of Marketing Management
2006 : APR, VOL. 22:3 - 4, p. 407 – 438
 2006 Constantinides, E.
217.
People who complain about advertising: the aficionados, guardians, activists and seekers
Journal of Marketing Management
2006 : APR, VOL. 22:3 - 4, p. 379 – 405
 2006 Volkov, M.
Harker, M.
Harker, D.
218.
Age, perceived risk, and satisfaction in consumer decision making: a review and extension
Journal of Marketing Management
2006 : APR, VOL. 22:3 - 4, p. 355 – 377
 2006 Simcock, P.
Sudbury, L.
Wright, G.
219.
Consumer motivations to participate in event-marketing strategies
Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 643 – 669
 2006 Wohlfeil, M.
Whelan, S.
220.
Intangibility and perceived risk in online environments
Journal of Business Ethics
2006 : JUL, VOL. 22:5-6, p. 553 – 572
 2006 Eggert, A.
221.
A speeddating story: the lover’s guide to marketing excellence
Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 455 – 471
 2006 Patterson, A.
Hodgson, J.
222.
Usage-based versus measure-based unit pricing: is there a better index of value?
Journal of Consumer Policy
2006 : MAR, VOL. 29:1, p. 37-66
 2006 Kwortnik, R. J. Jr.
Creyer, E. H.
Ross, W. T. Jr.
223.
Consumer power: a comparison of the old economy and the internet economy
Journal of Consumer Policy
2006 : MAR, VOL. 29:1, p. 3-36
 2006 Rezabakhsh, B. (et al.)
224.
The demographic and psychographic antecedents of attitude toward advertising
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 102-112
 2006 Dutta-Bergman, M. J.
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