haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 215-224 / 244
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215.
Strategische Marketingkonzepte: Notwendigkeit oder Luxus?
Unternehmung
1985 : DEC, VOL. 39:4, p. 271-288
 1985 Kühn, R.
216.
Sources of market pioneer advantages in consumer goods industries.
Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 305-317
 1985 Robinson, W. T.
Fornell, C.
217.
Analytical models of competition with implications for marketing : issues, findings, and outlook.
Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 237-261
 1985 Eliashberg, J.
Chatterjee, R.
218.
On making marketing science more scientific : role of orientations, paradigms, metaphors, and puzzle solving.
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 11-23
 1985 Arndt, J.
219.
Delineating the boundaries of marketing.
European Journal of Marketing
1985 : VOL. 19:4, p. 5-12
 1985 Martin, C. L.
220.
Management science and marketing management.
Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 93-105
 1985
221.
Physical attractiveness of the celebrity endorser : a social adaption perspective.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 954-961
 1985 Kahle, L. R.
Homer, P. M.
222.
Standardisierungsgrad der Marketingpolitik transnationaler Unternehmungen.
Unternehmung
1984 : VOL. 38:3, p. 245-257
 1984 Mühlbacher, H.
Beutelmeyer, W.
223.
Why do retailers deal? an inventory explanation.
Journal of Business
1984 : OCT, VOL. 57:4, p. 519-530
 1984 Eppen, G. D.
Liebermann, Y.
224.
The globalised sell.
Multinational Business
1984 : 4, p. 21-23
 1984
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