haku: @indexterm Brands / yhteensä: 1643
viitteet: 217-226 / 1643
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 otsikkovuositekijä
217.
Paying for loyalty: product bundling in oligopoly
Journal of Industrial Economics
2006 : MAR, VOL. 54:1, p. 43-62
 2006 Gans, J.S.
King, S.P.
218.
How well are business schools managing their brands? A research note
Journal of General Management
2006 : VOL. 31:3, p. 1-10
 2006 Pitt, L.F.(et al.)
219.
The debate regarding profitability: hotel unit and hotel brand revenue and profit relationships
Journal of Travel & Tourism Marketing
2006 : VOL. 21:2/3, p.131-135
 2006 O'Neill, J. W.
Mattila, A. S.
220.
Empirical generalizations from brand extension research: how sure are we?
International Journal of Research in Marketing
2006 : VOL. 23:3, p.253-261
 2006 Echambadi, R. (et al.)
221.
Two-sided advertising: a meta-analysis
International Journal of Research in Marketing
2006 : VOL. 23:2, p.187-198
 2006 Eisend, M.
222.
The economics of quality-equivalent store brands
International Journal of Research in Marketing
2006 : VOL. 23:2, p.125-139
 2006 Soberman, D. A.
Parker, P. M.
223.
Using context effects to increase a leader's advantage: what set of alternatives should be included in the comparison set?
International Journal of Research in Marketing
2006 : VOL. 23:2, p.141-154
 2006 Moran, S.
Meyer, J.
224.
Competitive group analysis of public transport services
Journal of Travel & Tourism Marketing
2006 : VOL. 21:1, p. 13-29
 2006 Gimeno, C.
Vila, N.
225.
An exploratory study and consumers' perception of e-reverse bundling price in online retailing
Journal of Strategic Marketing
2006 : SEP, VOL 14:3, p. 211-228
 2006 Ha, H.
226.
The critical role of congruency in prototypical brand extensions
Journal of Strategic Marketing
2006 : SEP, VOL 14:3, p. 193-210
 2006 Kalamas, M. et al.
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