haku: @author Quelch, J. A. / yhteensä: 29
viitteet: 22-29 / 29
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22.
Programmez les licences de vos produits.
Harvard-L'Expansion
1985 : /86 WINTER, 39, p. 28-33
 1985 Quelch, J. A.
23.
How to build a product licensing program.
Harvard Business Review
1985 : MAY-JUN, VOL. 63:3, p. 186, 188, 192, 197
 1985 Quelch, J. A.
24.
Consumer promotions in service marketing.
Business Horizons
1983 : MAY-JUN, VOL. 26:3, p. 66-75
 1983 Lovelock, C. H.
Quelch, J. A.
25.
Better marketing at point of purchase.
Harvard Business Review
1983 : NOV-DEC, VOL. 61:6, p. 162-169
 1983 Quelch, J. A.
Canon-Bonventre, K.
26.
Quality is more than making a good product.
Harvard Business Review
1983 : JUL-AUG, VOL. 61:4, p. 139-145
 1983 Takeuchi, H.
Quelch, J. A.
27.
It's time to make trade promotion more productive.
Harvard Business Review
1983 : MAY-JUN, VOL. 61:3, p. 130-136
 1983 Quelch, J. A.
28.
Nonstore marketing: fast track or slow?
Harvard Business Review
1981 : JUL-AUG, VOL. 59:4, p. 75-84
 1981 Quelch, J. A.
Takeuchi, H.
29.
A multinational comparison of interactive communications systems.
Business Quarterly
1981 : SPRING, VOL. 46:1, p. 23-31
 1981 Ash, S. B.
Quelch, J. A.
Gardiner, D. F.
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