haku: @indexterm Advertising effectiveness / yhteensä: 556
viitteet: 22-31 / 556
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
22.
Beavers, bubbles, bees, and moths. An examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 373-393
 2009 Pashupati, K.
23.
The effectiveness of combining online and print advertisements. Is the whole better than the individual parts?
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 360-372
 2009 Wakolbinger, L.M.
Denk, M.
Oberecker, K.
24.
Beauty is in the eye of the tech manager. How technology orientation and interactive-media knowledge can drive (or stall) change
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 328-338
 2009 Chiagouris, L.
Lala, V.
25.
Winning the Super "Buzz" Bowl. How biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 293-303
 2009 Siefert, C.J. (et al.)
26.
This event is me! How consumer event self-congruity leverages sponsorship
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 271-284
 2009 Close, A.G.
Krishen, A.S
Latour, M.S.
27.
Split-second recognition: what makes outdoor advertising work?
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 82-92
 2009 Meurs, L. van
Aristoff, M.
28.
Emotional engagement: how television builds big brands at low attention
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 54-61
 2009 Heath, R.
29.
Exploring children's understanding of television advertising - beyond the advertiser's perspective
European Journal of Marketing
2008 : NOV, VOL. 42: 11/12 p. 1203-1223
 2008 Lawlor, M-A.
Prothero, A.
30.
Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework
European Journal of Marketing
2008 : VOL. 42:1/2 p. 69-86
 2008 Grimes, A.
31.
Long tail media in the store
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.329-338
 2008 Sorensen, H.
« edellinen sivu | seuraava sivu »
SCIMA