haku: @indexterm BRAND LOYALTY / yhteensä: 265
viitteet: 22-31 / 265
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22.
Consumer-based brand equity and country-of-origin relationships: some empirical evidence
European Journal of Marketing
2006 : VOL. 40:5/6, p.696-717
 2006 Pappu, R.
Quester, P.G.
Cooksey, R.W.
23.
The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market
European Journal of Marketing
2005 : VOL. 39:7/8, p. 910-925
 2005 Aydin, S.
Özer, G.
24.
The Double Jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 211-221
 2005 Yang, Z.
Bi, Z.
Zhou, N.
25.
Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust
Journal of Consumer Behaviour
2005 : DEC, VOL. 4:6, p. 438-452
 2005 Ha, H. Y.
Perks, H.
26.
Consumer heterogeneity in the longer-term effects of price promotions
International Journal of Research in Marketing
2005 : DEC, VOL. 22:4, p. 441-457
 2005 Lim, J.
Currim, I.S.
Andrews, R.L.
27.
Impact of personal orientation on luxury-brand purchase value
International Journal of Market Research
2005 : VOL. 47:4, p. 429-454
 2005 Tsai, S-p
28.
The effect of gay-friendly and non-gay-friendly cues on brand attitudes: A comparison of heterosexual and gay/lesbian reactions
Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p. 441-461
 2005 Tuten, T.L.
29.
Perception and preference formation patterns of individuals when purchasing brands of different product categories
Journal of International Selling and Sales Management
2005 : SPRING, VOL. 11:1, p. 39-52
 2005 Herrmann, A.
30.
Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis
International Journal of Research in Marketing
2004 : VOL. 21:3, p.203-217
 2004 Klein, J.
Dawar, N.
31.
Measuring customer-based restaurant brand equity: investigating the relationship between brand equity and firms' performance
Cornell Hotel and Restaurant Administration Quarterly
2004 : MAY, VOL. 45:2, p. 115-131
 2004 Kim, W.G.
Kim, H-B.
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