haku: @indexterm marketing management / yhteensä: 608
viitteet: 22-31 / 608
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22.
The alignment of market research with business strategy and CRM
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 187-199
 2010 Valos, M.J.
Bednall, D.H.B.
23.
Reading 'the marketing revolution' through the prism of the FBI
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 90-107
 2010 Tadajewski, M.
24.
Rural-cultural excursion conceptualization: a local tourism marketing management model based on tourist destination image measurement
Tourism Management
2009 : JUN, VOL. 30:3, p. 419-428
 2009 Royo-Vela, M.
25.
Competing and cooperating similarity in global strategic alliances: an exploratory examination
British Journal of Management
2009 : SEP, VOL. 20:3, p. 363-376
 2009 Kim, J.
Parkhe, A.
26.
Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in "society's doghouse"
Journal of Strategic Marketing
2009 : OCT, VOL. 17:5, p. 345-364
 2009 Woodall, T.
Swailes, S.
27.
Marketing power and CMO power: could market orientation break the link? An exploratory case study
Journal of Strategic Marketing
2009 : OCT, VOL. 17:5, p. 327-343
 2009 Lamberti, L.
Noci, G.
28.
The implications of lean operations for sales strategy: from sales-force to marketing-force
Journal of Strategic Marketing
2009 : JUN-AUG, VOL. 17:3-4, p. 237-255
 2009 Piercy, N.
Rich, N.
29.
Experience marketing: a review and reassessment
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 501-517
 2009 Tynan, C.
McKechnie, S.
30.
The implementation of a market orientation. A review and integration of the contributions to date
European Journal of Marketing
2008 : NOV, VOL. 42: 11/12 p. 1265-1293
 2008 Raaij, E. M. van
Stoelhorst, J. W.
31.
The marketing accounting interface - lessons and limitations
Journal of Marketing Management
2008 : VOL. 24:7-8
 2008 Sidhu, B. K.
Roberts, J. H.
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