haku: @journal_id 1742 / yhteensä: 80
viitteet: 22-31 / 80
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
22.
Compounding consumer interest : effects of advertising campaign publicity on the ability to recall subsequent advertisements
Journal of Advertising
2004 : VOL 32:4, p. 29-41
 2004 Jin, H. S
23.
On the prevalence and impact of vague quantifiers in the advertising of cause-related marketing (CRM)
Journal of Advertising
2004 : VOL 32:4, p.19-28
 2004 Pracejus, J. W.
Olsen, G. D.
Brown, N. R.
24.
AD Schema incongruity as elicitor of ethnic self-awareness and differential advertising response
Journal of Advertising
2004 : VOL 32:4, p. 7-17
 2004 Dimofte, C.
Forehand, M.
Deshpandé, R.
25.
Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables.The Case of China
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 45-54
 2003 Zhou, N.
Zhou, D.
Ouyang, M.
26.
On The Use of Time Expressions in Promoting Product Benefits The Metaphoric and the Literal
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 33-44
 2003 Spears, N.
27.
A Look at the Effects of Sponsored Content and Banner Advertising
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 17-32
 2003 Becker-Olsen, K. L.
28.
Account Planners' Views on How Their Work Is and Should Be Evaluated
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 7-16
 2003 Morrison, M. A.
Haley, E.
29.
Firing advertising agencies: Possible reasons and managerial implications
Journal of Advertising
2003 : VOL. 32:3, p. 77-86
 2003 Kulkarni, M.S.
Vora, P.P.
Brown, T.A.
30.
Teenage exposure to cigarette advertising in popular consumer magazines: Vehicle versus message reach and frequency
Journal of Advertising
2003 : VOL. 32:3, p. 69-76
 2003 Lancaster, A.R.
Lancaster, K.M.
31.
A test of ad appeal effectiveness in Poland and the United States: The interplay of appeal, product, and culture
Journal of Advertising
2003 : VOL. 32:3, p. 57-67
 2003 Lepkowska-White, E.
Brashear, T.G.
Weinberger, M.G.
« edellinen sivu | seuraava sivu »
SCIMA