haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 221-230 / 244
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 otsikkovuositekijä
221.
Physical attractiveness of the celebrity endorser : a social adaption perspective.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 954-961
 1985 Kahle, L. R.
Homer, P. M.
222.
Standardisierungsgrad der Marketingpolitik transnationaler Unternehmungen.
Unternehmung
1984 : VOL. 38:3, p. 245-257
 1984 Mühlbacher, H.
Beutelmeyer, W.
223.
Why do retailers deal? an inventory explanation.
Journal of Business
1984 : OCT, VOL. 57:4, p. 519-530
 1984 Eppen, G. D.
Liebermann, Y.
224.
The globalised sell.
Multinational Business
1984 : 4, p. 21-23
 1984
225.
An alternative paradigm for marketing theory.
European Journal of Marketing
1984 : VOL. 18:3, p. 40-50
 1984 Dixon, D. F.
Wilkinson, I. F.
226.
Marketing and machiavellianism.
Journal of Marketing
1984 : SUMMER, VOL. 48:3, p. 30-42
 1984 Hunt, S. D.
Chonko, L. B.
227.
The theory of power and conflict in channels of distribution.
Journal of Marketing
1984 : SUMMER, VOL. 48:3, p. 9-29
 1984 Gaski, J. F.
228.
The industrial consumer marketing dichotomy : a case of insufficient justification.
Journal of Marketing
1984 : SPRING, VOL. 48:2, p. 68-77
 1984 Fern, E. F.
Brown, J. R.
229.
A prospectus for theory construction in marketing.
Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 11-29
 1984 Bagozzi, R. P.
230.
A resource exchange theory analysis of consumer behaviour.
Journal of Consumer Research
1983 : DEC, VOL. 10:3, p. 330-338
 1983 Brinberg, D.
Wood, R.
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