haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 222-231 / 1883
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
222.
The implicit and explicit role of ad memory in ad persuasion: rethinking the hidden persuaders
International Journal of Market Research
2006 : VOL. 49:1, p.95-116
 2006 Goode, A.
223.
Can cross-national/cultural studies presume etic equivalency in respondents' use of extreme categories of Likert rating scales?
International Journal of Market Research
2006 : VOL. 48:6, p. 741-759
 2006 Roster, C.
Albaum, G.
Rogers, R.
224.
An empirical test of six stated importance measures
International Journal of Market Research
2006 : VOL. 48:6, p. 717-740
 2006 Chrzan, K.
Golovashkina, N.
225.
International food advertising, pester power and its effect
International Journal of Advertising
2006 : VOL.25:4, p.513-540
 2006 McDermott, L. (et al.)
226.
Advertising standardisation in culturally similar markets: can we standardise all components?
International Journal of Advertising
2006 : VOL. 25:4, p.489-512
 2006 Karande, K.
Almurshidee, K.A.
Al-Olayan, F.
227.
The effects of print vs TV advertising, documented using short-term advertising strength (STATS) measures
International Journal of Advertising
2006 : VOL. 25:4, p. 431-446
 2006 Hansen, F.
Olsen, J.K.
Lundsteen, S.
228.
Cyclical patterns in the content of advertisements: Replication, confirmation, extension and revision
International Journal of Market Research
2006 : VOL. 40:1/2, p.198-217
 2006 Fay, M.
229.
Older consumer responses to marketing stimuli: The power of subjective age
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 339-346
 2006 Moschis, G.P.
Mathur, A.
230.
Disabled consumers: The use of the Internet and attitudes toward Web advertising
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 324-338
 2006 Burnett, J.
231.
Cultural masculinity/femininity influences on advertising appeals
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 315-323
 2006 Chang, C.
« edellinen sivu | seuraava sivu »
SCIMA