haku: @journal_id 69 / yhteensä: 714
viitteet: 224-233 / 714
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 otsikkovuositekijä
224.
Distinguishing coupon proneness from value consciousness: an acquisition-transaction utility theory perspective
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 54-67
 1990 Lichtenstein, D. R.
Netemeyer, R. G.
Burton, S.
225.
The price knowledge and search of supermarket shoppers
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 42-53
 1990 Dickson, P. R.
Sawyer, A. G.
226.
Effects of alternative types of influence strategies under different channel dependence structures
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 30-41
 1990 Keith, J. E.
Jackson, D. W.
Crosby, L. A.
227.
Advertising's effect on the product evolutionary cycle
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 16-29
 1990 Holak, S. L.
Tang, Y. E.
228.
Truth in marketing theory and research
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 1-15
 1990 Hunt, S. D.
229.
Music, mood, and marketing.
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 94-104
 1990 Bruner II, G.C.
230.
Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships.
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 80-93
 1990 Noordewier, T.G.
John, G.
Nevin, J.R.
231.
International marketing and national character : a review and proposal for an integrative theory. (!Cross-cultural studies)
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 66-79
 1990 Clark, T.
232.
A cross-category analysis of category structure and promotional activity for grocery products.
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 52-65
 1990 Fader, P.S.
Lodish, L.M.
233.
Communication strategies in marketing channels : a theoretical perspective.
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 36-51
 1990 Mohr, J.
Nevin, J.R.
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