haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 225-234 / 469
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225.
Proposition d'une methode de mesure du halo affectif en marketing.
Recherche et Applications en Marketing
1991 : VOL. 6:4, p. 59-77
 1991 Aurifeille, J. M.
226.
Constant questions or constant meanings? Assessing intercultural motivations in alcoholic drinks
Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 169-177
 1991 Williams, J.
227.
L'impresa a dialogo con il consumatore del futuro. Intervista a Regis McKenna di Marco Libelli.
Impresa
1991 : 5, p. 91-94
 1991 McKenna, R.
228.
Productos para la tercera edad, pero no productos de la tercera edad.
Alta Direccion
1991 : SEP-OCT, 159, p. 347-354
 1991 Baumann, E. J.
229.
Brand-building in the 1990s.
Journal of Consumer Marketing
1991 : FALL, VOL. 8:4, p. 43-52
 1991 King, S.
230.
Marketing to older adults.
Journal of Consumer Marketing
1991 : FALL, VOL. 8:4, p. 33-41
 1991 Moschis, G. P.
231.
End-Benefit Segmentation and Prototypical Bonding
Journal of Advertising Research
1991 : JUNE/JULY, VOL. 31, p.9-18
 1991 Lautman, M.
232.
Lay Audience Response to Prescription Drug Advertising
Journal of Advertising Research
1991 : APR/MAY, VOL.31, p.43-49
 1991 Everett, S.
233.
Kognitive Strukturen von Konsumenten und ihre Veranderung durch Marketingkommunikation (Cognitive structures of consumers and their change through marketing communication)
Marketing
1991 : VOL. 13:1, p. 11-22
 1991 Grunert, K. G.
234.
Historical, descriptive and strategic perspectives on the construct of product commitment
European Journal of Marketing
1991 : VOL. 25:1, p. 53-59
 1991 Martin, C. L.
Goodell, P. W.
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