haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viitteet: 225-234 / 478
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 otsikkovuositekijä
225.
CIM-Marketing: Mit Systemdenken zum Erfolg
Absatzwirtschaft
1993 : VOL. 36:3, p. 90-95
 1993 Bergmann, H.
Rohde, H.
226.
Dynamics in market segmentation: a demographic perspective on age-specific consumption
Marketing and Research Today
1993 : SEP, VOL. 21, p. 139-147
 1993 Hansman, H.
Schutjens, V.
227.
Marketing management bases for international market segmentation: an alternate look at the standardization debate.
International Marketing Review
1993 : VOL. 10:1, p. 19-44
 1993 Baalbaki, I. B.
Malhotra, N. K.
228.
Evaluation der Bankdienstleistungsqualität mit Hilfe von Problementdeckungsverfahren.
Markt
1993 : VOL. 32:3, p. 152-162
 1993 Nader, G.
229.
Brandy.
Retail Business
1993 : APR, 422, p. 17-52
 1993
230.
Value-system Segmentation: Exploring the Meaning of LOV
Journal of Consumer Research
1992 : JUNE, VOL. 19, p.ll9-132
 1992 Kamakura, W.
Novak, T.
231.
Marketing to the Hispanic-American community
Journal of Business Strategy
1992 : APR, VOL. 13:2, p.54-57
 1992 Livingston, S.
232.
The pitfalls of niche marketing
Journal of Business Strategy
1992 : APR, VOL. 13:2, p.29-32
 1992 Raynor, M. E.
233.
Market segmentation and the residual demand for tax- exempt bonds: empirical evidence from the elimination of interest deductions.
Journal of Business Finance and Accounting
1992 : SEP, VOL. 19:5, p. 777-788
 1992 McCue, M. J.
Stevens, J. L.
234.
Global consumer segmentation versus local market orientation: empirical findings
Management International Review
1992 : 3RD QUARTER, VOL. 32:3, p.265-272
 1992 Yavas, U.
Verhage, B. J.
Green, R. T.
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