haku: @indexterm Consumers / yhteensä: 1076
viitteet: 226-235 / 1076
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226.
Subaru: the emotional myths behind the brand's growth
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 11-17
 2006 Randazzo, S.
227.
What do consumers do emotionally with advertising?
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 2-10
 2006 Gordon, W.
228.
Measuring the impact of informational democracy on consumer power
International Journal of Market Research
2006 : VOL. 48:3, p. 351-373
 2006 Barrutia, J.
Charterina, J.
229.
Welcome home: Innovating the forward supply chain
Business Strategy Review
2005 : SUMMER, VOL: 16:2, p. 30-37
 2005 Boyer, K.K.
Hult, G.T.M.
230.
The return of convergence
European business forum EBF
2005 : AUTUMN, 22, p. 42-46
 2005 Tcheng, H.
Denervaud, I.
Huet, J-M.
231.
Online consumers aroud the globe
Journal of international marketing and marketing research
2005 : FEB, VOL 32:1, p 17-24
 2005 Yucelt, U.
232.
Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 239-254
 2005 Klapper, D.
Ebling, C.
Temme, J.
233.
The importance of consumers' perceived risk in retail strategy
European Journal of Marketing
2005 : VOL. 39:7/8, p. 821-837
 2005 Mitchell, V. -W.
Harris, G.
234.
Brand equity implications of joint branding programs
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 413-425
 2005 Lebar, E. (et al.)
235.
The effects of expert and consumer endorsements on audience response
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 402-412
 2005 Wang, A.
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