haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 227-236 / 556
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227.
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
Journal of Consumer Research
1990 : DEC, VOL. 17, p.263-276
 1990 Nedungadi, P.
228.
Analysis of Cooperative Advertising Expenditures:A Transfer-Function Modelling Approach
Journal of Advertising Research
1990 : OCT/NOV, VOL. 30, p.35-45
 1990 Somers, T.
Gupta, Y.
Herriott, S.
229.
Brand Presence and the Perceptual Frame
Journal of Advertising Research
1990 : OCT/NOV, VOL. 30, p.9-16
 1990 Moran, W.
230.
The Role of Mood in Advertising Effectiveness
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 203-214
 1990 Batra, R.
Stayman, D.M.
231.
Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 192-202
 1990 Schumann, D.W.
Petty, R.E.
Clemons, D.S.
232.
The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 180-191
 1990 Pechmann, C.
Stewart, D.W.
233.
The Effects of Advertising Reputation and Extremity of Advertising Claim on Advertising Effectiveness
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 172-179
 1990 Goldberg, M.E.
Hartwick, J.
234.
The Effects of Perceived Advertising Costs on Brand Perceptions
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 160-171
 1990 Kirmani A.,
235.
Impact of clutter on advertising viewership and recall: an Indian experiment
Journal of the Market Research Society
1990 : APR, VOL. 32:2, p. 187-196
 1990 Pillai, S.
236.
Sequential estimation of a time dependent advertising effectiveness model.
European Journal of Operational Research
1990 : OCT 16, VOL. 48:3, p. 318-331
 1990 Jex, C. F.
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