haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 228-237 / 1883
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 otsikkovuositekijä
228.
Cyclical patterns in the content of advertisements: Replication, confirmation, extension and revision
International Journal of Market Research
2006 : VOL. 40:1/2, p.198-217
 2006 Fay, M.
229.
Older consumer responses to marketing stimuli: The power of subjective age
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 339-346
 2006 Moschis, G.P.
Mathur, A.
230.
Disabled consumers: The use of the Internet and attitudes toward Web advertising
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 324-338
 2006 Burnett, J.
231.
Cultural masculinity/femininity influences on advertising appeals
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 315-323
 2006 Chang, C.
232.
The universality of values: Implications for global advertising strategy
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 301-314
 2006 Chow, S.
Amir, S.
233.
Click to connect: Netnography and tribal advertising
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 279-288
 2006 Kozinets, R.V.
234.
The link between cross-cultural value associations and liking: The case of Benetton and its advertising
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 263-273
 2006 Polegato, R.
Bjerke, R.
235.
Predicting webcasting adoption via personal innovativeness and perceived utilities
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 228-238
 2006 Lin, C.A.
236.
Effectiveness of telescopic advertisements delivered via personal video recorders
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 217-227
 2006 Reading, N. (et al.)
237.
How event sponsors are really identified: A (baseball) field analysis
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 183-198
 2006 Johar, G.V.
Pham, M.T.
Wakefield, K.L.
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