haku: @journal_id 58 / yhteensä: 815
viitteet: 228-237 / 815
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 otsikkovuositekijä
228.
Work and/or fun: measuring hedonic and utilitarian shopping value
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 644-656
 1994 Babin, B.
Darden, W.
Griffin, M.
229.
Inductive inference and replications: a Bayesian perspective
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 633-643
 1994 Raman, K.
230.
Consumers and their animal companions
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 616-632
 1994 Hirschman, E.
231.
Classical and vignette television advertising dramas: structural models, formal analysis, and consumer effects
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 601-615
 1994 Stern, B.
232.
Process tracing of emotional responses to TV ads: revisiting the warmth monitor
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 586-600
 1994 Abeele, P.
Maclachlan, D.
233.
Exploring language effects in ethnic advertising: a sociolinguistic perspective
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 575-585
 1994 Koslow, S.
Shamdasani, P.
Touchstone, E.
234.
An integrative framework for understanding two-sided persuasion
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 561-574
 1994 Crowley, A.
Hoyer, W.
235.
Comparing consumers' recall of prepurchase and postpurchase product evaluation experiences
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 548-560
 1994 Gardial, S.
236.
The effects of multiple product endorsements by celebrities on consumers' attitudes and intentions
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 535-547
 1994 Tripp, C.
Jensen, T.
Carlson, L.
237.
A critique of Darley and Lim's "Alternative Perspective"
Journal of Consumer Research
1993 : DEC, VOL. 20:3, P. 496-501
 1993 Shimp, T.
Hyatt, E.
Snyder, D.
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