haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viitteet: 23-32 / 223
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 otsikkovuositekijä
23.
Quantifying the ripple: Word-of-mouth and advertising effectiveness
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 271-280
 2004 Hogan, J.E.
Lemon, K.N.
Libai, B.
24.
Evaluating return on investment of multimedia advertising with a single-source panel: A retail case study
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 262-270
 2004 Fitzgerald, J.
25.
Allocation model: A tool to develop effective media plans for Turkey
International Journal of Advertising
2003 : VOL. 22:3, p. 333-348
 2003 Tektas, A.
Alakavuk, E.D.
26.
Informing and transforming on the web: an empirical study of response to banner ads for functional and expressive products
International Journal of Advertising
2001 : VOL. 20:2, p. 189-205
 2001 Dahlén, M.
Bergendahl, J.
27.
Buying services and the media marketplace
Journal of Advertising Research
2000 : SEP-OCT, VOL. 40:5, p. 37-41
 2000 Bogard, L.
28.
Measuring the audience to poster advertising
International Journal of Market Research
2000 : WINTER, VOL. 42:4, p. 395-412
 2000 Bloom, D.
29.
Radio research in transition
International Journal of Market Research
2000 : WINTER, VOL. 42:4, p. 381-394
 2000 Robinson, L.
30.
Global adspend trends: The outlook for 2000
International Journal of Advertising
2000 : VOL. 19:2, p. 282-284
 2000
31.
Kleine, aber feine Zielgruppen: AWA First Class.
Absatzwirtschaft
1999 : NOV, p. 125-126, 128, 130, 132-134, 136
 1999 Plewe, H.
32.
Zukunft der Werbeträger: Neue und klassische Medien.
Absatzwirtschaft
1999 : NOV, p. 44, 46, 48-49
 1999 Schrape, K.
Hürst, D.
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