haku: @indexterm Advertising campaigns / yhteensä: 54
viitteet: 23-32 / 54
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 otsikkovuositekijä
23.
Real-time campaign evaluation
Admap
2006 : FEB, VOL. 41:2 (469), p. 24-27
 2006 Boon, A. den
24.
Quantifying marketing ROI: the Philips journey
Admap
2006 : FEB, VOL. 41:2 (469), p. 18-22
 2006 Briggs, R.
25.
The complementary role of TV and online advertising
Admap
2005 : OCT, VOL. 40:9 (465), p. 47-49
 2005 Havlena, B.
26.
Measuring campaign ROI: Ford's Next F-150
Admap
2005 : OCT, VOL. 40:9 (465), p. 36-38
 2005 White, R.
27.
Viral marketing: making the right connection
Admap
2005 : OCT, VOL. 40:9, (465), p. 31-32
 2005 Brier, N.
28.
To buzz or not to buzz? That is the question
Admap
2005 : OCT, VOL. 40:9, (465), p. 28-30
 2005 Beaumont-Griffin, T.
Sutton, A.
29.
LeapFrog: learn something new everyday
Admap
2005 : VOL. 40:2, p. 34-36
 2005 Lipson, D.
30.
Channel planning and research
Admap
2004 : NOV, VOL. 39:10, (455), p. 18-19
 2004 White, R.
31.
Econometrics and integrated campaigns
Admap
2004 : JUN, VOL. 39:6 (451), p. 37-40
 2004 Cook, L.
32.
Quantifying the ripple: Word-of-mouth and advertising effectiveness
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 271-280
 2004 Hogan, J.E.
Lemon, K.N.
Libai, B.
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