haku: @indexterm Media selection / yhteensä: 118
viitteet: 23-32 / 118
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23.
Multimedia research shows long-term trends
Admap
2004 : NOV, VOL. 39:10 (455), p. 28-30
 2004 Bronner, F.
Velthoven, S. van
24.
Evaluating cross-channel communications
Admap
2004 : NOV, VOL. 39:10, (455), p. 24-27
 2004 Regan, T.
25.
Channel planning and research
Admap
2004 : NOV, VOL. 39:10, (455), p. 18-19
 2004 White, R.
26.
Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 333-348
 2004 Phelps, J.E. (et al.)
27.
Internet and magazine advertising: Integrated partnerships or not?
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 317-326
 2004 Kanso, A.M.
Nelson, R.A.
28.
Where are the media going?
Admap
2004 : VOL. 39:9, p. 103
 2004
29.
Radio as the 'brand conversation' medium
Admap
2004 : VOL. 39:11, p. 28-30
 2004 Ingram, A.
Barber, M.
30.
The benefits of synergy: moving money into radio
Admap
2004 : VOL. 39:11, p. 24-27
 2004 Peacock, J.
31.
Sociocultural meanings in visually standardized print ads
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1113-1129
 2004 Callow, M.
Schiffman, L.G.
32.
Displacement and reinforcement effects of the Internet and other media as sources of advertising information
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 126-142
 2004 Tsao, J.C.
Sibley, S.D.
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