haku: @indexterm Sales promotion / yhteensä: 268
viitteet: 23-32 / 268
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23.
A model of consumer response to two retail sales promotion techniques
Journal of Business Research
2003 : JUL, VOL. 56:7, p. 513-522
 2003 Laroche, M. (et al.)
24.
Retail promotions with negative brand image effects: is cooperation possible?
European Journal of Operational Research
2003 : OCT, VOL. 150:2, p. 395-405
 2003 Jörgensen, S.
Taboubi, S.
Zaccour, G.
25.
Mind your pricing cues
Harvard Business Review
2003 : SEP, VOL. 81:9, p. 96-103
 2003 Anderson, E.
Simester, D.
26.
Use it or lose it: Purchase acceleration effects of time-limited promotions
Journal of Consumer Behaviour
2003 : JUN, VOL. 2:4, p. 393-403
 2003 Aggarwal, P.
Vaidyanathan, R.
27.
Creating win-win trade promotions: theory and empirical analysis of scan-back trade deals
Marketing Science
2003 : WINTER, VOL. 22:1, p. 16-39
 2003 Drèze, X.
Bell, D.R.
28.
Understanding consumer reactions to premium-based promotional offers
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1270-1286
 2002 d'Astous, A.
Jacob, I.
29.
Using trade fairs in key account management
Industrial Marketing Management
2002 : OCT, VOL 31:7, p. 627-635
 2002 Blythe, J.
30.
Social intervention or market intervention? A problem for governments in promoting the value of the arts
International Journal of Arts Management
2002 : FALL, VOL. 5:1, p. 50-61
 2002 Radbourne, J.
31.
Using trade incentives to promote customer relationships in a retail setting
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 135-147
 2002 Parker, R.S.
Pettijohn, L.S.
Pettijohn, C.E.
32.
Permission e-mail marketing as a means of targeted promotion
Cornell Hotel and Restaurant Administration Quarterly
2002 : FEB, VOL. 43:1, p. 61-69
 2002 Marinova, A.
Murphy, J.
Massey, B. L.
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