haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 231-240 / 1883
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231.
Cultural masculinity/femininity influences on advertising appeals
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 315-323
 2006 Chang, C.
232.
The universality of values: Implications for global advertising strategy
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 301-314
 2006 Chow, S.
Amir, S.
233.
Click to connect: Netnography and tribal advertising
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 279-288
 2006 Kozinets, R.V.
234.
The link between cross-cultural value associations and liking: The case of Benetton and its advertising
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 263-273
 2006 Polegato, R.
Bjerke, R.
235.
Predicting webcasting adoption via personal innovativeness and perceived utilities
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 228-238
 2006 Lin, C.A.
236.
Effectiveness of telescopic advertisements delivered via personal video recorders
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 217-227
 2006 Reading, N. (et al.)
237.
How event sponsors are really identified: A (baseball) field analysis
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 183-198
 2006 Johar, G.V.
Pham, M.T.
Wakefield, K.L.
238.
When synergy in marketing communication online enhances audience response: The effects of varying advertising and product publicity messages
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 160-170
 2006 Wang, A.
239.
An integrated framework of newspaper advertising: a longitudinal analysis
Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 759-797
 2006 Leonidou, L.C.
240.
Commercial broadcasting and local content: cultural quotas, advertising and public stations
Economic Journal
2006 : APR, VOL. 116:511, p. 605-625
 2006 Richardson, M.
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