haku: @journal_id 69 / yhteensä: 714
viitteet: 231-240 / 714
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 otsikkovuositekijä
231.
International marketing and national character : a review and proposal for an integrative theory. (!Cross-cultural studies)
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 66-79
 1990 Clark, T.
232.
A cross-category analysis of category structure and promotional activity for grocery products.
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 52-65
 1990 Fader, P.S.
Lodish, L.M.
233.
Communication strategies in marketing channels : a theoretical perspective.
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 36-51
 1990 Mohr, J.
Nevin, J.R.
234.
The effect of a market orientation on business profitability.
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 20-35
 1990 Narver, J.C.
Slater, S.F.
235.
Conjoint analysis in marketing : new developments with implications for research and practice.
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 3-19
 1990 Green, P. E.
Srinivasan, V.
236.
Double jeopardy revisited.
Journal of Marketing
1990 : JUL, VOL.54:3, P.82-91
 1990 Ehrenberg, A.S.C.
Goodhardt, G.J.
Barwise, T.P.
237.
Relationship quality in services selling an interpersonal influence perspective.
Journal of Marketing
1990 : JUL, VOL.54:3, P.68-81
 1990 Crosby, L.A.
Evans, K.R.
Cowles, D.
238.
Distinguishing coupon proneness from value consciousness: an acquisition- transaction utility theory perspective.
Journal of Marketing
1990 : JUL, VOL.54:3, P.54-67
 1990 Lichtenstein, D.R.
Netemeyer, R.G.
Burton, S.
239.
The price knowledge and search of supermarkets shoppers.
Journal of Marketing
1990 : JUL, VOL.54:3, P.42-53
 1990 Dickson, P.R.
Sawyer, A.G.
240.
Effects of alternative types of influence strategies under different channel dependence structures.
Journal of Marketing
1990 : JUL, VOL.54:3, P.30-41
 1990 Keith, J.E.
Jackson, D.W.
Crosby, L.A.
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