haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 233-242 / 556
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233.
The Effects of Advertising Reputation and Extremity of Advertising Claim on Advertising Effectiveness
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 172-179
 1990 Goldberg, M.E.
Hartwick, J.
234.
The Effects of Perceived Advertising Costs on Brand Perceptions
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 160-171
 1990 Kirmani A.,
235.
Impact of clutter on advertising viewership and recall: an Indian experiment
Journal of the Market Research Society
1990 : APR, VOL. 32:2, p. 187-196
 1990 Pillai, S.
236.
Sequential estimation of a time dependent advertising effectiveness model.
European Journal of Operational Research
1990 : OCT 16, VOL. 48:3, p. 318-331
 1990 Jex, C. F.
237.
How to write a job advertisement
Personnel Management
1990 : OCT, VOL.1, No.4, p.31-32
 1990 Fowler, A.
238.
Tests zur Optimierung von Werbe- und Informationskampagnen (Testing for the optimality of publicity and information campaigns)
Marktforschung und Management
1990 : VOL. 34:3, p. 135-138
 1990 Kocher, R.
239.
Guck' doch mal hin! Anzeigenkontakte in der Werbewirkungsforschung (Look at it! Publicity perception as a research topic)
Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:2, p. 164-187
 1990 Andresen, Th.
240.
Ease of message processing as a moderator of repetition effects in advertising.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 345-353
 1990 Anand, P.
Sternthal, B.
241.
On the formation and relationship of ad and brand attitudes: An experimental and causal analysis
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 290-303
 1990 Miniard, P. W.
Bhatla, S.
Rose, R. L.
242.
The influence of nonattended material on the processing of advertising claims.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 263-278
 1990 Janiszewski, C.
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