haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 234-243 / 244
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234.
The political economy paradigm : foundation for theory building in marketing.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 44-54
 1983 Arndt, J.
235.
The environment of marketing channel dyads : a framework for comparative analysis.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 55-67
 1983 Achrol, R. S.
Reve, T.
Stern, L. W.
236.
Marketing theory with a strategic orientation.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 79-89
 1983 Day, G. S.
Wensley, R.
237.
Marketing theory of the firm.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 90-100
 1983 Howard, J. A.
238.
Paradigms lost : on theory and method in research in marketing.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 101-110
 1983 Deshpande, R.
239.
General theories and the fundamental explananda of marketing.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 9-17
 1983 Hunt, S. D.
240.
Pouvoir et marketing = Power and marketing.
Revue Francaise de Gestion
1983 : SEP-OCT, 42, p. 90-99
 1983 Flipo, J. P.
241.
Die UWG-Reform und ihre Auswirkungen auf das unternehmerische Marketing.
Betriebswirtschaft
1983 : SEP, VOL. 43:3, p. 357-368
 1983 Zentes, J.
242.
Competitive market structure analysis : principal partitioning of revealed substitutabilities.
Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 15-30
 1983 Fraser, C.
Bradford, J. W.
243.
The marketing of services in the UK construction industry.
European Journal of Marketing
1983 : VOL. 17:4, p. 5-17
 1983 Hardy, L. W.
Davies, E.
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