haku: @indexterm Brands / yhteensä: 1643
viitteet: 236-245 / 1643
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236.
Benchmarking services branding practices
Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 717-758
 2006 Gray, B.J.
237.
Measuring and managing employer brand image in the service industry
Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 695-716
 2006 Knox, S.
Freeman, C.
238.
The impact of nonprofit brand orientation on organisational performance
Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 673-694
 2006 Napoli, J.
239.
Calculating hedonic price indices with unobserved product attributes: An application to the UK car market
Economica
2006 : VOL. 73:291, p. 509-532
 2006 Requena-Silvente, F.
Walker, J.
240.
Antecedents of the difference in perceived risk between store brands and national brands
European Journal of Marketing
2006 : VOL. 40:1/2, p.61-82
 2006 Mieres, C.
Martin, A.
Gutierrez, J.
241.
Evaluating advertising effects on brand perceptions: incorporating prior knowledge
International Journal of Market Research
2006 : VOL. 48:2, p.179-192
 2006 Romaniuk, J.
Nicholls, E.
242.
Consumer-based brand equity and country-of-origin relationships: some empirical evidence
European Journal of Marketing
2006 : VOL. 40:5/6, p.696-717
 2006 Pappu, R.
Quester, P.G.
Cooksey, R.W.
243.
Internal brand factors driving succesful financial services brands
European Journal of Marketing
2006 : VOL. 40:5/6, p.611-633
 2006 Chernatony, L.
Cottam, S.
244.
The role of key account programs, trust, and brand strength on resource allocation in the channel of distribution
European Journal of Marketing
2006 : VOL. 40:5/6
 2006 Verbeke, W.
Bagozzi, R.P.
Farris, P.
245.
The relationship between corporate websites and brand equity: a conceptual framework and research agenda
International Journal of Market Research
2006 : VOL. 48:5, p.575-599
 2006 Argyriou, E.
Kitchen, P.
Melewar, T.C.
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