haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 236-245 / 469
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
236.
Consumer perceptions of promotional activity.
Journal of Marketing
1991 : APR, VOL. 55:2, p. 4-16
 1991 Krishna, A.
Currim, I. S.
Shoemaker, R. W.
237.
Prescription for the waiting-in-line blues: entertain, enlighten, and engage
Sloan Management Review
1991 : WINTER, VOL. 32:2, p. 44-53
 1991 Katz, K. L.
Larson, B. M.
Larson, R. C.
238.
A longitudinal analysis of the impact of service changes on customer attitudes.
Journal of Marketing
1991 : JAN, VOL. 55:1, p. 1-9
 1991 Bolton, R. N.
Drew, J. H.
239.
Are consumers evaluating your products the way you think they are?
Journal of Consumer Marketing
1990 : SPRING, VOL. 8:2, p. 5-14
 1990 Elliott, K. M.
Roach, D. W.
240.
101 tips for managing R and D more effectively - II.
Research Management
1990 : NOV-DEC, VOL. 33:6, p. 41-46
 1990 Szakonyi, R.
241.
Situacion de la calidad en Espana en los anos noventa.
Economia Industrial
1990 : JUL-AUG, 274, p. 75-88
 1990 Valero Sanchez-Pastor, J. L.
242.
Capital controls and the real exchange rate
Economica
1990 : FEB, VOL. 57:225, p. 15-28
 1990 Wijnbergen, S. van
243.
Humor in Advertising: The Moderating Role of Prior Brand Evaluation
Journal of Marketing Research
1990 : NOV, VOL. 27, p.466-476
 1990 Chattopadhyay, A.
Basu, K.
244.
Adaptive Designs for Likert-Type Data: An Approach for Implementing Marketing Surveys
Journal of Marketing Research
1990 : AUG, VOL. 27, p.304-321
 1990 Singh, J.
Howell, R.
Rhoads, G.
245.
The ... space ... between ... words: the application of a new model of communication to quantitative brand image measurement
Journal of the Market Research Society
1990 : JUL, VOL. 32:3, p. 409-434
 1990 Gordon, W.
Corr, D.
« edellinen sivu | seuraava sivu »
SCIMA